Get it Straight Campaign Project
"Get it Straight" is a conceptual social campaign, designed to bring awareness to teens about the stigma surrounding mental illness, and connect them to resources and information. Mental illness often starts in the teen years, and there is a much higher recovery rate when dealt with earlier on
When designing this campaign, our target demographic were teenagers living in Metro Vancouver. The assets for this campaign were created with teenagers in mind. So when deciding what assets were necessary and with our demographic in mind, we wanted to target areas where there is a lot of teenager traffic like public transport stations, online spaces with ads, and additional posters to be distributed at schools, community spaces or health offices.
Credit to Kaycee Vandenberg and Mike Bradley