Waste Not Festival

This project was designed for a conceptual event, “Waste-Not Festival”. The idea of the Waste-Not Festival is to focus on recycling, composting and how individuals can lead more environmentally friendly lives and connect with environmentally friendly businesses in their community. Below is my design process in coming up with the style and direction for the event. This includes colour palette, typography, sketches and digital roughs. The colour palette uses colours I extracted directly from imagery of recycling. I chose Helvetica as the typeface, which I thought would contrast well with the hand sketched illustrations and theme of composting, re-using and organic materials.

Below is my process for the festival including colour palette, typography choices, and documentation of my sketches.